Digital Brain Architecture
A layered design: signals flow up, decisions flow down, and governance wraps every layer.
Experience layer
Where humans ask, decide and approve.
Executive portalField team appsPartner briefings
Agent orchestration layer
Agents are coordinated, permissioned and auditable.
Orchestrator11 specialist agentsHuman approval gates
Intelligence engine
Models turn unified data into decision-grade insight.
Forecasting modelsDigital twinsRecommendation analytics
Knowledge hub
One trusted foundation — no ungoverned data reaches agents.
Governed data productsSemantic layerPolicy-aware access
Signals & systems of record
Reads from and writes back to the systems that run the business.
Retail & panel signalsERP / CRM / trade systemsActivation platforms
Cross-cutting governance
Applies to every layer, not bolted on
Human-in-the-loop approvalsImmutable audit trailPolicy-aware data accessModel change controlAdult-only audience policy
Synthetic demonstration data. Not approved for business, regulatory or consumer decisions.