Brand Planning Studio
Agents assemble evidence packs, digital twins pressure-test options, and executives approve the plan — cutting cycle time from weeks to days.
Planning cycle time
11 days-9 days
Signal to approved plan
Plans in flight
8+3
Across 5 markets
Evidence sources per plan
142+38
Curated by the Knowledge Hub
Q4 brand plan — scenario comparison
UK premiumisation opportunity
| Scenario | Projected value | Risk | Cycle time | Status |
|---|---|---|---|---|
| Scenario A — Hold | +£6M | Low | 7 days | Evaluated |
| Scenario B — Premium push | +£19M | Medium | 9 days | Approved with conditions |
| Scenario C — Broad activation | +£11M | High | 12 days | Rejected |
Evidence pack highlights
- AI recommendation share +6.2 pts in premium clusters
- Premium Explorer twin cohort engagement at 81 and rising
- Demand engine projects +4.2 index pts from distribution gains
- Compliance Guardian: no regulatory barriers to Scenario B
Approval conditions (J. Whitmore, VP Brand)
- Stage-gate release of budget in two tranches
- Weekly measurement check-ins for the first 6 weeks
- Compliance Guardian pre-clearance on all partner materials
Synthetic demonstration data. Not approved for business, regulatory or consumer decisions.