AI Recommendation Observatory
How often AI assistants recommend and cite our brands versus competitors across tracked category questions.
Recommendation share
34%+6.2 pts
Category answers naming our brands
Citation share
41%+4.8 pts
Owned content cited as a source
Tracked queries
1,120+86
Across 5 markets, 6 assistant platforms
Recommendation share trend
Our brands vs. closest competitor, %
Mar
Our brands22%
Competitor set31%
Apr
Our brands25%
Competitor set30%
May
Our brands27%
Competitor set31%
Jun
Our brands30%
Competitor set29%
Jul
Our brands32%
Competitor set29%
Aug
Our brands34%
Competitor set28%
Priority query clusters
Where visibility is won or lost
| Query cluster | Our share | Competitor | Δ 30d |
|---|---|---|---|
| premium alternatives adult consumers | 38% | 27% | +5 pts |
| travel retail category leaders | 29% | 41% | -3 pts |
| responsible marketing practices | 52% | 18% | +9 pts |
| category innovation trends 2026 | 34% | 33% | +6 pts |
Agent insight
The travel-retail cluster drives 70% of the visibility gap. Signal Scout recommends a targeted B2B content programme and partner enablement pack — estimated +5 pts recommendation share within two quarters.
Synthetic demonstration data. Not approved for business, regulatory or consumer decisions.