Value & Measurement

Every agent-assisted decision is tied to an outcome, so value is measured — not asserted.

Realised value YTD

£86M+24% vs plan

Forecast full-year value

£142M+£18M vs target

Cost per insight

£41-63% vs baseline

Executive hours saved

9,400+1,120 this quarter

Realised value by domain

£M, year to date (synthetic)

Brand planning£34M

Demand & supply£26M

Sales & commerce£14M

Marketing operations£8M

Product development£4M

How results are verified

Holdout measurement

18% of activated markets run as holdouts to isolate true incremental effect.

Decision lineage

Every measured result links back to the signal, plan, approval and activation that produced it.

Quarterly value audit

Finance-validated review reconciles agent-reported value with ledger outcomes.

Synthetic demonstration data. Not approved for business, regulatory or consumer decisions.